I have discovered ladies who are after my own heart. These are the fabulous ladies of the Wine_ish brand and they are the quartet of Hlumelo Williams, Palesa Mapheelle, Obakeng Monamodi and Buhlebezwe Ndaba. I was totally impressed when I was first exposed to their brand on Instagram. I staying true to form, looked up the brand on social media and I then made the first step which led to the birth of this feature.
I would say that I am a wine lover but I will be the first to admit that I am not equipped with all the knowledge that would qualify me as a 'wine connoseur'. The Wine_ish brand is there to equip us with the necessary knowledge about wine whilst having the time of our lives at the same time. This is currently being done through their Youtube channel where they documents their visits to various wine bars and have a gathering titled, 'Winesday' which is an event that is meant to be a gathering of all wine lovers. They also provide fabulous tutorials on making the perfect drink on their Youtube channel.
These events have provided the perfect opportunity for attendees to learn more about different wines, this is echoed in the sentiments of one of the attendees of the events where they were tasting the Constantia Glen range,where she states that she found the event " very important". The 'Winesday' events were birthed from Wednesday gatherings where the ladies, like all of us, would meet to discuss the latest happenings in their lives, career and love lives. This is a common activity that inspired a platform for wine education.
The most appealing aspect of the wine_ish brand is the spirit of its founders. The fact that the brand was founded by young, ambitious black women is a key point because the South African industry was mostly dominated by white business owners. The glorious disruption came in 2004 when Ntsiki Biyela, a former winemaker who was employed at Stellekay, started her own wines, Aslina Wines. This started a rising trend of black winemakers most notably media personality Bonang Matheba with her House of BNG MCC.
The wine_ish brand is most definitely one brand that we will be watching with excitement. The brand is one that is set to revolutionise the local wine industry. This potential has been recognized by the brands that they have already collaborated with which include Aperol Spritz, Steenberg, Constantia Glen, Creation and Spier amongst others. We can look forward to many great things from the brand and to echo one of the founding members, Hlumelo Williams, we must "watch this space".
You can subscribe to the Wine_Ish Youtube channel and follow the brand on social media
Twitter: @wine_ish
Instagram: @wine_ish
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