The genius that is Laduma Ngxokolo |
Laduma Ngxokolo has done it again. The Maxhosa founder has revolutionized the South African fashion industry once again through his collaboration with Sanlam and WeChat, to produce the limited edition Mna Nam accessory range. The main goal of the accessory range is to change the way that people save and manage their finances.
The bracelet's unique design is a Maxhosa trademark |
This is another example of the developments that have come from the partnership between technology and fashion as we have seen in recent times that have added more convenience to the lives of the individuals who purchase the items. As Laduma himself states, "technology is supposed to help us not destroy us".
Local It-girl Ayanda Thabethe rocking the Mna Nam bracelet |
The accessory is meant to help you save by scanning the QR code on the fabulous bracelet, which encompasses the unique Maxhosa design. Through scanning the code, you will then enter the amount of money you wish to save on WeChat then Voila!
Laduma has definitely changed the South African fashion industry over the years. The signature jerseys and other apparel which encompass the heritage of Maxhosa are best sellers and the label has gone on to produce other distinctive merchandise such as rugs, socks and the famous shawl which was nominated in 2016 as one of the most beautiful objects in South Africa at The Design Indaba.
Should you wish to own the Mna Nam by Laduma accessory you must sign-up on www.mnanam.com and be a part of the movement.
Images sourced from:
http://www.w24.co.za/Fashion/Style/all-the-best-outfits-seen-at-the-durban-july-2017-20170701
http://www.peoplemagazine.co.za/fashion-and-beauty/fashion-that-offers-so-much-more
http://www.mnanam.co.za
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