Are local fashion magazines not doing our celebrities justice?

I recently put up a status on my personal Facebook page that had the cover of the latest issue of South African Glamour Magazine. The caption to the post basically stated that the Glamour editorial team did not capture the full essence of the Connie Ferguson brand considering that the headline is 'Connie Ferguson: Her Legacy'. The moment I had posted the post, I was not aware that I was starting a debate that would ignite a debate within the comment section of the post.
I am a huge fan of the SA Glamour brand and I have and always will be one of their biggest readers. The only issue I had is that as much as it is the body and mind issue, with Mrs Ferguson who has been a large advocate of fitness as per her Instagram posts. The cover could have been approached in a way that retained the high fashion aspect of it all, which it currently has, and yet still have the elegant spark that is familiar with Mrs Ferguson and the Glamour brand.

This notion led me to wonder if our local fashion magazines are actually doing justice to the glamour of our local starlets and also staying true to their own identity as seen in the above cover with Lorna Maseko. The image of Mrs Ferguson looks like it would be at home on the cover of Cosmopolitan Magazine which is known for its fun and vibrant covers with celebrities local and international who are representative of this. The need to sell magazines might be the bottom line in the publishing industry which has undergone tremendous changes in previous years.

There are local magazines such as True Love Magazine which has pushed our local celebrities on their cover. The magazine rarely featured international celebrities. This is a trend that I will hope will spread to other publications because I believe that our local celebrities can sell covers as much as their international counterparts. This goes down to the age old argument of investing in our own industries instead of looking overseas for inspiration. This is definitely what I would like to accomplish in my career.

Love: Njabulo Madlala

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